Commerce SaaS

Internal R&D at KB Consulting — a product we built for ourselves so we can white-label it for Indonesian SME and D2C clients. Shopify is good but expensive in USD, with no native integration into Indonesia's logistics and payment ecosystem; WooCommerce needs self-hosting and a maintenance team. The gap is large — tens of thousands of Indonesian merchants rely on Tokopedia/Shopee because there's no local Shopify-class SaaS. We took that opportunity.

Multi-tenancy: we chose database-per-tenant (stancl/tenancy v3.9), not row-level. Trade-off: slightly higher infrastructure cost, but significantly better compliance and performance — tenant queries never scan thousands of other tenants' rows, per-tenant audit logs are cleaner, and if an enterprise client needs data residency in a specific region, we can offer it. The frontend is split three ways: landing/marketing, the merchant storefront (subdomain-aware), and the super-admin panel. All consume the Laravel API via Sanctum.

A production-grade page builder: 40+ block types with 100+ style variants, real-time responsive preview (desktop/tablet/mobile), undo/redo history, drag-and-drop with collision detection, and CSS-variable injection for instant brand theming. AI integration: Gemini generates a complete page structure from the merchant's brief ("minimal fashion store, earthy colors"), color palettes, and email body copy. A separate MJML email builder with 14 block types + automation triggers (order placed, abandoned cart, customer signup). Payments: dual mode — merchants can use KBC's Midtrans/Xendit account (faster onboarding) or their own (revenue lands directly).

Pre-launch — the platform is fully functional end to end on staging, currently in closed beta with 2 trial merchants. The final brand hasn't been announced (likely white-labelled per client / regional rebrand). 230+ PHPUnit tests passing, 70+ frontend pages, 106 tenant models ready to scale. Public launch target: Q3 2026, after stabilizing the marketplace commission + seller payout module.